Freight Broker Answers Quote Emails in Under Nine Minutes
Quick Summary
WorldWide Logistics, a freight brokerage in Urbandale, Iowa, uses an AI quoting tool that reads incoming quote requests, pulls rates from the company's pricing systems and drafts the quote for a rep to approve. Turnaround dropped from two to three hours to under nine minutes.
The Use Case
Quote requests arrived by email all day, and each one took a rep two to three hours to research, build, check and send. Requests that came in overnight sat until morning, and some of those deals went elsewhere. Management had almost no visibility into how many quotes went out or how many were won. WorldWide rolled out Vooma Quote, which reads the request, pulls the applicable rates, generates the quote and hands it to a rep for a quick review. Every request also feeds a dashboard, so leadership can finally see quoting activity. Within six months, more than 100 people were using it.
Real Example
- A shipper emails a request for a dry van load from Des Moines to Dallas next Tuesday
- The tool reads the lane, equipment, dates and weight from the email
- It pulls rates from WorldWide's pricing systems and builds the quote
- The rep reviews it, adjusts the margin and sends it, about nine minutes after the email arrived
- The request, quote and outcome are logged to the analytics dashboard
- A request that arrives at 11 pm is drafted and waiting when the rep logs in
Why It Matters
- Quote turnaround went from 2 to 3 hours to under 9 minutes
- 25% of eligible spot quotes are now processed through the tool, with a person approving each
- Visibility into quoting activity went from near zero to 100%